SEO stands for Search Engine Optimization. It is the way you improve your site so that it comes up higher when people are looking for something you do on search engines like Google. When a person looks for a product or service you offer, with good SEO, your website will show up higher in the list of search results, so your customers can find you more easily.

SEO utilizes several strategies such as finding the right keywords, optimizing your site’s content, making technical modifications on your site, and getting other sites to link back to your site. All these measures make your site become more visible, credible, and accessible to users.

When done the right way, SEO makes your site get more visitors, earn legitimate leads, and generate those leads into customers. An optimally good website loads quickly, performs well on tablets and mobiles, and navigates well, giving visitors a smooth experience. Not only does this keep your website at the top of search results, but also makes users more likely to contact you or use your services.

For example, as a Freelance SEO Expert in Calicut, I help businesses optimize their sites so that people searching for services in Kerala or elsewhere can easily locate them. This makes your site a successful way of gaining new customers without depending too much on advertising